It never ceases to amaze me how the drug companies can invent new diseases and conditions just to market their new drugs. They are the masters of the drug trade.
Here's an example. In a commercial last night, a drug company pushed its new drug for the treatment of...."Bipolar Mania."
WTF is that? I've never heard of "Bipolar Mania." Did someone just think this up or what? Who "discovers" these new ailments?
OK, they've convinced us that when we have too many bad days in a row, we're bipolar. That's treated with several fine chemicals they just happen to have in stock.
Now, these existing drugs are supposed to treat the symptoms of bipolar disorder, and I hear they work well. Apparently, they don't work well enough when it comes to the freaked out feeling you get when you're in a bipolar episode, so, you also need to get this new miracle drug to combat the bipolar mania.
So, you can be taking these existing drugs for the bipolar disorder, then you can take this new drug to treat the onset before it turns into the actual bipolar....WTF?
That's just an example. Another favorite example of the marketing and re-marketing of drugs can be seen on the shelf in Wal-Mart.
Go tothe pain reliever section and find Excedrin Extra Strength, Excedrin Migraine, and Excedrin Tension Headache. Read the contents and their amounts. You might be surprised to see all three have the same ingredients and the same amounts, (aspirin 500mg and caffeine 550mg). So, what's the difference between the three?
Marketing...that's the ONLY difference.
The last example of how these companies milk all they can from you and the insurance companies is what they do when they lose their patents.
As I understand it, a drug company has the patent on their new drug for only about two years. Then that drug becomes something like public domain. Companies can now create generics and the drug will eventually be forced to over the counter (OTA).
Take Prilosec and Nexium. Nexium is sold by prescription only and Prilosec is sold OTA.
Surprise...Nexium was Prilosec when it was prescription only. Same ingredients...no difference.
They lost the patent and had to create something else to keep charging the big bucks so...they reformulated Prilosec and turned it into Nexium. Then, they marketed it to be an aid in healing the esophageal damage from stomach acid...you know the "little purple pill?"
Here's a flash: ALL of these acid inhibitors...Prevacid, Nexium, and Prilosec, heal damage done by acid reflux...if you take them regularly. But this little purple pill is marketed as if it's the ONLY cure.
Give me a break.
Anyway, my two-cents.
